Market the BLEEP Out of Your Stuff!

Member Price: $135
Non-Member Price: $155

Date: Saturday, February 11th
Time: 9am-4pm
Venue: Working Village
212 Marine Street, Suite 100
Santa Monica, Ca 90405

Become a savvy marketer through this one-day workshop focused on how to position, brand, sell and communicate with your customer - no matter who you are or what you do. Understand writing good, persuasive copy, design that attracts your perfect clients and customers, newsletters that convert passersby into evangelists and so much more!

Speakers include:
-Amy Swift Crosby of SMARTY
-Carley Knobloch of Digitwirl
-Stacie Krajchir of The Bungalow PR
-Hilary Laffer of FLUENTc
-Riza Ayson of TextingForward
-Justin Krane of Krane Financial Solutiuons
-And a Facebook expert to help you use if for business

Sessions Include:

How to Define and Express Your Brand
With Amy Swift & Hilary Laffer

Your company's visual identity, written voice, customer service practices and offerings all tell people who you are, what you do and how you do it. "Branding" isn't just one thing - it's really the overall experience someone has when they see your business card, interact with your website, get a call back about a problem they had with your product. It's all branding - and everything you do has a "look" and has a "feel." This session is about
understanding good design and honing in on your voice. We'll talk about copy. We'll talk about design. We'll talk about some ugly stuff and some pretty stuff. Learn how to communicate through your brand effectively, consistently and on every level.

Newsletter Marketing: The What, Why and How to Make it Work
With Carley Knobloch

Join Digitwirl founder Carley Knoblock on an easy tour around the newsletter marketing block. Understand when to send it, why to send it, what to say and how to do video. This newsletter pro has built her name and business on giving good newsletter. Come hear her dispel some myths and give you the secrets all great marketers share when it comes to speaking through email.

Mobile Marketing: The New Frontier
With Riza Ayson

Everyone's customers are on their mobile communication devices more than ever. So how do you reach them? How do you make text marketing a part of your business strategy? How does mobile work and would it work for you? Get with the future and get with the program - the future of marketing is right there--yes there! On your phone!

ROI, Can Your Marketing Pay for Itself?
With Justin Krane

Is there anyone out there who doesn't try to figure out if their marketing efforts are really paying off? Should you participate in that conference? Exhibit at a trade show? Do Facebook ads or banner ads? And how do you calculate whether any of them are worth it?

It's all about understanding your money, creating a realistic budget and being consistent. Whether you are a new entrepreneur or a veteran business owner, you'll learn how to determine your ROI on marketing through several detailed examples.

Leverage What You Already Have: Getting Press + Other Buzz
With Stacie Krajchir

This session will focus on using the assets you currently have - whether it's write ups in magazines, a celebrity alliance, a killer rolodex or just an innovative product or service, to get the media's attention. You don't need a PR whiz to get attention - but you do have to take her advice!

Using Facebook Ads and Pages for Small Businesses

Here we have this incredible resource that we're all using to share family photos and status updates, meanwhile, it could be adding dollar signs to our businesses. Take a page from a client partner from FB who will show you how to use the social media engine for ads, interactions, sweepstakes and massive visibility.


Members email Diana at diana@smartypeople.com for the discount code.